Achieving Simplicity. Or, where does the Narrative come in? ·

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“Interpretation means attaching significance to what was found, making sense of the findings, offering explanations, drawing conclusions, extrapolating lessons, making inferences, considering meanings, and otherwise imposing order.” – Patton in Designing Qualitative Research

A story will communicate your research in a compact form bringing coherence to research themes and patterns, developing linkages, and finally a story that makes sense and is engaging to read.

main story
See here for a more detailed explanation on how to write Actor Stories.

Comment


As usual, an amazing briefing from trendwatching.com on Status Stories ; -as more brands (have to) go niche and therefore tell stories that aren’t known to the masses, experiences and non-consumption-related expenditures take over from physical (and more visible) status symbols. Consumers will increasingly tell each other stories to achieve a status dividend from their purchases. Expect a shift from brands telling a story, to brands helping consumers tell status-yielding stories to other consumers.

Crystal Campbell · May 22, 07:56 AM