Actor stories are essentially scenarios or personas that communicate your research in a compact form bringing coherence to research themes and patterns and developing linkages, delivered in a compact form that engaging to read and digestible to understand.



“Great stories are crafted to stimulate an emotional as well as a logical response. They are engaging and effective because they activate the listener’s imagination. You haven’t really connected with your audience until you’ve told a story.” – Doug Stevenson

Actor stories are written as scenarios in the first person, from the perspective of an actor, and can be used to examine the multiple interactions possible. A choice of these will allow a perspective on the most likely options for the desired outcome.

Write actor stories from the perspective of all the major actors in your ecosystem, before choosing the most representative.